The charities that trust us with every conversation
Over 20 years in the industry has brought us together with more than 50 well-known charities right across the UK, and we're proud to work with every one of them. From health and children’s charities to environmental, animal welfare and humanitarian organisations, our experience spans a diverse range of causes and organisations.
Below are just a few of the many organisations who trust us with their conversations.
Unlocking £600,000 of Gift Aid for the RSPCA
Over £560 million in Gift Aid goes unclaimed every year. The RSPCA knew around £1 million of theirs was sitting untouched - and direct mail and digital were only converting about 1% of eligible supporters. We partnered with them to unlock it by phone.
The problem
The RSPCA was claiming £5 million in Gift Aid but identified roughly £1 million going unclaimed. Mail and digital campaigns to convert eligible supporters were returning around 1% - nowhere near the income potential available.
The plan
We built a Gift Aid calling campaign to find supporters who were eligible but had no active declaration - bespoke scripts, dedicated fundraiser training and custom reporting, developed hand in hand with the RSPCA's compliance team and the ICO.
The outcome
The first burst secured over 3,000 declarations and £230,000 of income, plus 6,000+ marketing opt-ins through dynamic scripting. Now a rolling campaign with a Gift in Wills cross-ask, it has delivered seven-figure returns and over £600,000 in Gift Aid income.
Hear it from the RSPCA
Phoebe Cooper, Marketing Manager, RSPCA
In the clip, Phoebe talks about what it's like working with our team on the Gift Aid campaign - and the difference a real conversation makes to supporters. In the full Dialled In episode, Phoebe shares what a Gift Aid declaration is really worth, why mail and email reminders stall, and how a conversation unlocks the income they miss.
Watch the full episodeWhat our clients say about us
We have used Angel as our only inbound call centre since 2010. Angel represent us in our major Christmas DRTV campaigns and all year round on our direct mail activity. During our peak periods Angel can handle in excess of 3,500 inbound calls whilst still contacting 1,000 SMS call backs at the same time. They do this while still achieving all the SLA's and working at the high standard we would expect from any agency working in partnership with us.
We have appointed Angel to process our telephone orders 24/7 for all our customers worldwide. They have provided an excellent service and we have a very strong working relationship. Angel are focused, courteous and extremely professional at all levels. We would not hesitate to recommend Angel based on our experience working with them.
Working with an agency that really do understand this sector, like Angel, is extremely key. Trust and trial and error have been really important in making the partnership work, and it’s been about finding the right rhythm together. There’s a lot of opportunities for us to collaborate in the future.
